Introducing Kérastase Styling L'Incroyable Blowdry, a reshapable miracle heat lotion that allows you to achieve the perfect blowdry effortlessly. A thermo protection that protects hair up to 230ºc. Frizz is controlled for upto 96 hours even in 80% humidity conditions. Other benefits includes optimal shapeability, zero stiffness or residue and lasting results. // Contains Stimuli Responsive Styling Technology, heat sensitive micro-waxes that allow for styling and restyling. These repositionable micro-waxes melt when heated to keep your style in place. When heat is re-applied they re-activate and offer protection at temperatures as low as 150ºc. //How to use: Apply to towel dried hair and blow dry to set style shape. To re-set styles re-apply heat.